Offline Marketing: Leveraging the Tried and True Pre-Digital Methods

In today’s technology-driven world, it’s common to equate marketing with social media and other digital methods. However, it’s important for business owners to remember that online marketing works best when it’s supported by offline marketing techniques.

As a reminder of the tools and techniques we used before the dawn of social media, here are some of the tried and true marketing tactics that you can start incorporating today.

Business Cards

Business cards are perhaps the least expensive way of getting your name out to the public. Not only should you be giving your business cards to everyone you meet; you should also be posting them on relevant bulletin boards and finding strategic partners who can display them.

Gift Certificates

In every community, organizations are constantly looking for donations for raffles and contests. By providing gift certificates for these purposes, you’ll get some new faces trying out your product or service and will also likely get some publicity.

Speak at Events

One of the best ways to position yourself as an expert in your field is to speak at events. When you get out there and share your knowledge, you’ll inevitably get your company name out to a whole new group of people.

Press Releases

While digital marketing may be taking the lead, traditional print marketing is still very alive. Especially in smaller local communities, news outlets are continually looking for great stories. So, make some friends at your local newspaper and find out what you can do to help them out.

Celebrate with Customers

When there’s something to celebrate, do so with the public. By bringing your customers into the fold with your milestones and throwing a party or event, you engage your customers in a new way. You may also get coverage with your local media outlets.

Many business owners face the challenge of playing a wide range of roles in their companies. From CEO to marketing manager, it can feel overwhelming trying to navigate the path to success. As a FocalPoint Certified Business Coach, I specialize in helping entrepreneurs and business owners set and achieve their goals. Let's start the conversation with a complimentary 30-minute business consultation.

About the Author

Following three decades of experience growing businesses and leading sales teams, Matt Job brings his established expertise to his certified business coaching practice. Supported by his proven track record, Matt thrives on offering results-driven Business Coaching, Organizational Training, and Team Development programs for organizations of all sizes.

By defining goals and developing strategies that are consistent with an organization’s values, Matt motivates clients to achieve real, measurable results. From one-on-one business coaching to large-scale corporate trainings, Matt is ready to tailor a program specifically for your business’s unique needs.

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